STRATEGY · DESIGN · TECHNOLOGY ✦ SYDNEY, AUSTRALIA
We do the thinking.
Then we build the thing.
Strategy Team is the independent studio of Sam Pierozzi. Nearly three decades across brand, digital and commercial systems, from websites and ecommerce to 3D configurators and automation. Strategy, design and build, all by the person you actually talk to.
Most businesses don’t need another agency. They need the right problem solved.
Sometimes that’s a website. Sometimes it’s a 3D configurator, a sales tool, a rebrand, an automated workflow or a digital product. We start with the friction, not the deliverable, and we measure the work by what moves.
✦ Four kinds of friction
Every engagement starts with one of these.
Hard to buy
Configurators, ecommerce, quote tools, selectors, specification systems and sales journeys that let customers serve themselves.
→ 02Hard to understand
Positioning, brand systems, messaging, websites and product storytelling that make complex offers make sense.
→ 03Hard to operate
Automation, integrations, internal tools and AI-assisted workflows that stop your team doing machine work by hand.
→ 04Hard to launch
Strategy, brand, UX and build under one senior lead, so the launch doesn't die between suppliers.
→✦ Selected work
Three decades of shipped work, from packaging lines to 3D configurators.
CASE STUDY
From product complexity to self-service selling
A connected website, 3D configurator, specifier experience and ecommerce pathway for an Australian commercial furniture manufacturer.
CASE STUDY
Zero to six figures, year one
A made-to-order ecommerce rebuild with a 2D product configurator, delivered in half the planned timeline.
7 figures
a recent project win where our sales tools were cited as the tipping point
$0 → 6 figures
first-year sales on an ecommerce and configurator rebuild
70+
product pages running a configurator platform we designed and built
3 decades
across brand, design, digital product and commercial systems
Numbers from delivered client and in-house work. We’ll happily walk you through the detail on a call.
Don't take our word for it. Drive one.
This is a live 3D configurator we designed and built: real geometry, real options logic, real pricing structure. Spin it, change frames, finishes, worktops and screens, and export your design.
Demo developed by Sam Pierozzi for Burgtec. Open it full screen.
✦ Who's behind it
One person. On purpose.
The “we” on this page is mostly one person. That's the point.
Strategy Team is Sam Pierozzi: a designer who started working in the industry at 14 and coding at 15. Nearly three decades across brand, packaging, retail, environments and digital, in Brazil and Australia, from one-man jobs to national brands.
Somewhere along the way he stopped waiting for developers and suppliers, and learned to build the systems himself. These days he leads brand and digital in-house for an Australian commercial furniture manufacturer, where he designed and built the website and the 3D configurator platform you just drove above. The first release shipped in six weeks.
Strategy that ships: no account layer, no handoffs, no junior doing work a senior sold you. The person who scopes your problem is the person who designs the fix, builds it, and answers for the numbers afterwards. And the work gets measured the way you measure it: by what it changed, what it saved and what it closed.
Designer first
Brand, packaging, retail, environments, illustration, photography. The folio above is one career, not a network of freelancers.
Builder always
Websites, 3D configurators, ecommerce, automation. Hands on the keyboard, not on a brief to someone else.
Operator now
Runs brand and digital inside a manufacturer today, so the advice comes from someone who owns numbers, not decks.
Senior only
Every hour you pay for is a senior hour. It's why the work ships fast and the invoice has no mystery lines.
✦ Three ways in
Pick the door that matches the problem.
Configurators & digital product
3D and 2D product configurators, specifier platforms, ecommerce and quote-flow automation for manufacturers whose products are configurable and sold through people.
FOR COMPLEX PRODUCTS →Rapid
Fast, fixed-price web work: broken sites fixed, hacked WordPress rescued, Shopify tuned, landing pages live inside a week. Small scope, senior hands.
FOR THINGS ON FIRE →Strategy & embedded
Advisory for founders and leadership teams, or senior brand and digital capability embedded inside your business a few days a week. We step in before expensive decisions are made.
FOR WHAT'S NEXT →Straight about money: Rapid jobs start around A$300. Larger strategy, brand and digital projects typically sit between A$10K and A$75K, and bigger digital systems are scoped separately.
Bring us the problem.
Not a brief, not a scope, not a request for a quote on a deliverable you’re not sure you need. Tell us what’s hard to buy, hard to understand, hard to operate or hard to launch, and we’ll tell you what we’d build.
Strategy Team · Sydney & Lake Macquarie, NSW · ABN 73 502 461 400 · Working with clients across Australia and the United States.